News | Horticulture

Are you a journalist?
On our press site, you will find our contact details and our press archive.

www.vlaanderen.be/vlam/press

Numerous novelties at the Florall spring fair

Numerous novelties at the Florall spring fair

At the spring edition of Florall, which took place on March 5 at Waregem Expo, 67 producers and 13 supply and export companies presented their spring offerings.

Trade Fair report Fruit Logistica 2024

Trade Fair report Fruit Logistica 2024

21 February 2024

Flanders will be present for the 40th time at the IPM in Essen (23 – 26/01/2024)

Flanders will be present for the 40th time at the IPM in Essen (23 – 26/01/2024)

04 January 2024

In 2024, Messe Essen will hold the international trade fair for plants for the 40th time. The IPM has long since established itself as the world’s leading trade fair for horticulture. In this jubilee year, 32 Flemish horticultural companies will come along to present themselves at three joint stands under the umbrella of Flanders’ Agricultural Marketing Board, VLAM.

Florall fair: Rosa ‘Green Summer’ wins the golden Florall Award

Florall fair: Rosa ‘Green Summer’ wins the golden Florall Award

Once again, a professional jury awarded potentially interesting innovations. After an intense deliberation, in which the botanical characteristics, the possibilities for application and the added value in the garden center were weighed, the jury decided to award Rosa 'Green Summer' with gold.

Belgium with record participation at Fruit Logistica 2023

Belgium with record participation at Fruit Logistica 2023

24 January 2023

From 8 to 10 February 2023, thirty-two Belgian suppliers of fruit and vegetables, potatoes and fruit trees, together with three trade associations and four fruit and vegetable auctions, will present themselves at the joint stand of Flanders’ Agricultural Marketing Board, VLAM, at Fruit Logistica in hall 27, at stand A 22.

Belgium at the IPM Essen (24-27/01/2023)

Belgium at the IPM Essen (24-27/01/2023)

12 December 2022

IPM Essen is the place to meet for the international horticultural sector and Belgium has had several group stands since the trade fair’s inception. Flanders’ Agricultural Marketing Board (VLAM) will be present at the next edition, together with 36 Flemish horticultural companies.

Aiko foto ILVO

New approach to AZALEA breeding is promising for innovation

28 October 2022

Starting in October 2022, two experienced Flemish floriculture companies will join the existing innovation network AZANOVA. AZANOVA began in 2008 as a cooperative of some 20 progressive azalea producers, who together with ILVO as partner for breeding, made smart investments in market- and consumer-oriented, qualitative innovations. The specialized companies FlorAmor and Hortibreed, active in breeding and in international marketing, are now joining this network.

Award for Belgian garden at Floriade

Award for Belgian garden at Floriade

14 October 2022

The Belgian ‘Regenerative Garden’ won the Sustainability Award at the 2022 Floriade Expo in Almere, the Netherlands. This was announced on 9 October 2022, at the closing ceremony of the global horticultural exhibition that is held every ten years. The Belgian garden is a textbook example of circularity for the other exhibitors and visitors.

Florall trade fair: Sempervivum ‘Coconut Crystal Belsemmag1’ wins golden Florall award

Florall trade fair: Sempervivum ‘Coconut Crystal Belsemmag1’ wins golden Florall award

29 September 2022

At the Florall trade fair, a professional jury presented awards to potentially interesting innovations. After intense deliberations, in which several aspects were carefully considered, the jury decided to award gold to the new variety Sempervivum ‘Coconut Crystal Belsemmag1’.

Flemish horticulturalists put their weight behind biggest stand at 2022 Floraliën Ghent

Flemish horticulturalists put their weight behind biggest stand at 2022 Floraliën Ghent

The Floraliën Ghent will be held from Friday, 29 April to Sunday, 8 May 2022 at the ICC, the Floraliën hall and the Kuipke in the Citadelpark of Ghent. It will be a gigantic indoor garden covering 1.5 hectares with a discovery trail that is 1.5 km long.

The Belgian Garden at the Floriade Expo 2022

The Belgian Garden at the Floriade Expo 2022

The Belgian garden at the Floriade Expo from 14 April to 9 October 2022 is taking shape. The Flemish horticultural sector is also looking forward to the exhibit. Flanders’ Agricultural Marketing Board put landscape architect Nicolas Godelet in touch with numerous leading companies.

Florall fair: Primula acaulis ‘Rubens’ Antique rose wins the golden Florall Award

Florall fair: Primula acaulis ‘Rubens’ Antique rose wins the golden Florall Award

The spring edition of Florall attracted 75 exhibitors and a lot of visitors from Flanders and abroad. Once again, a professional jury awarded potentially interesting innovations.

Loving Flemish horticulture?

Loving Flemish horticulture?

Find a supplier Contact our experts Home